TELFAIR MUSEUMS EXHIBITION BRANDING
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Lingua Flora was an exhibition held during months that are traditionally lower in visitor attendance. We wanted to make the branding really colorful and inviting. Shown here is a small sampling of exhibition graphics, building signage, and a custom packet of wildflower seeds, created and distributed to promote it. A floral installation was built at the museum entrance, inviting people walking by to stop for a photo and entice them inside. Compared to previous year's summer exhibitions, Lingua Flora was a success and ticket purchases far exceeded expectations.