G500 AND G600 AIRCRAFT LAUNCH COLLATERAL

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When the Gulfstream G500 and G600 aircraft were introduced to the world, prospective customers were invited to an event where, for the first time in history, two new aircraft were announced, and one of those aircraft was unveiled and powered. To support this event and subsequent sales efforts, many pieces of collateral were developed, including two brochures with covers that simulated leather and were bound with a stitched edge. The launch invitation was mounted to a die cut piece of plexi in the shape of the iconic Gulfstream windows. A deck of playing cards was designed- each card illustrating what you could do with one of the 52 hours you could save by traveling via G500 or G600. And, supporting the 'BOUNDLESS' theme of the launch, an unbound 'book' of 10 of our travel posters was gifted to attendees of the launch.