INTERIOR CUSTOMIZATION DIRECT MAIL

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This campaign focused on the expert craftsmanship found within the interiors of Gulfstream aircraft. Each aircraft is completely customized and all the interior selections- materials, carpets, leathers, counter tops, etc. make the possibilities endless. 

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The package opens to an image of a sketch that morphs into a photo. It further opens to showcase a selection of fabrics and leathers which a printed and embossed to mimic the actual textures of each. Two die cut openings reveal leather coasters. The package also houses Go4d glasses, used to view an immersive cabin app. 

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For campaign measurement, a link was included where the recipient could select a leather glasses case in one of four colors. More than 80 customers visited the microsite and ordered their own glasses case.