GULFSTREAM CORPORATE ID GUIDE

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When this guide was crafted, there were not published and enforced rules for proper identity usage. As the lead designer on this project, I wrote the guidelines, and designed the piece to resemble a PANTONE® swatch book- there is even a page dedicated to the color palate where swatches can be torn out. I wanted this to be something people would keep and pay attention to and less like a dry book of policies and standards. The use of a Chicago screw to bind the pages allowed individual sheets to be added and/or removed as updates were made. 

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In more recent years, as the company's acting brand manager, it became my responsibility to educate employees and ensure that all of these guidelines were enforced and understood.