CUSTOM FLASH DRIVE AND PACKAGING

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This flash drive was created as a solution to the problem of brochure inventory loss after the many Gulfstream events attended each year. Too many brochures were being sent to each event and the excess was either trashed or sent back too damaged to reuse. The idea to make our brochures more portable, less fragile, and easier for a customer to take home from a show led to this flash drive. 

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The drive was designed to resemble a luggage tag and the blue suede strap was produced by an aircraft leather manufacturer. The box was wrapped in Reich Shine papers layered to yield a pearl stripe on the lid. The Gulfstream logo was foil stamped and embossed. At only $15.00 each versus $33.50 per brochure, the annual savings were significant, and customers responded very positively to the gift.